I am passionate about the creator economy as an investment theme for my work at Flybridge, where we have invested in a few leading creator economy platforms such as Splice, HiFi, and Fable. I recently wrote a post deconstructing the new monetization methods for online creators. My research in this area led me down a rabbit hole of the creator sub-category of music, and how music-oriented social platforms are evolving the music creation and distribution processes. Unsurprisingly, through my conversations with musicians, labels, and creators, TikTok was continually cited as a catalyst in this transformation. Interestingly, TikTok has been written…

Julia Maltby

MBA Candidate @ Wharton | Investing @ Flybridge, X-Factor Ventures, and The MBA Fund | Previously @ Underscore VC, WeWork, and Plum Alley Investments

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