I am passionate about the creator economy as an investment theme for my work at Flybridge, where we have invested in a few leading creator economy platforms such as Splice, HiFi, and Fable. I recently wrote a post deconstructing the new monetization methods for online creators. My research in this area led me down a rabbit hole of the creator sub-category of music, and how music-oriented social platforms are evolving the music creation and distribution processes. Unsurprisingly, through my conversations with musicians, labels, and creators, TikTok was continually cited as a catalyst in this transformation. Interestingly, TikTok has been written…

Written by Julia Maltby and originally posted here on December 8, 2020

I was a teacher’s assistant at The International Center of Photography many years ago, helping students learn Adobe Lightroom. I also minored in architectural design in college, where most of my work was done in various Adobe products or AutoCAD. With a market cap of over $230B, Adobe and its products are impressive and unmatched in functionality. That said, I’ve always found them clunky, siloed, and overly complex for most casual users.

Others share this sentiment and we’ve seen dozens of startups emerge to “unbundle” Adobe subproducts and…

Over the last fews years we’ve seen a surge of the “creator economy” — creators earning income from making and distributing online content. The concept of monetizing creator-produced, online content isn’t new. Notably, Patreon has been around since 2013. Yet, the convergence of a number of macro factors (ranging from the rise of the gig economy to COVID-19 ramifications), coupled with the development of tools and products to support online creators, has caused the category to take-off.

Historically, the creator economy has been predominantly composed of individuals sharing an existing skill, perspective, ability etc. that they’re now able to distribute…

I spent the last week in South Africa with a group of girlfriends from my MBA program. When we left, the US — for the most part — had yet to implement any sweeping or drastic responses to combat coronavirus’ spread. This changed during the last couple of days of our trip — we received notice that the remainder of our school year would be administered online (including exams) in addition to a slew of global travel bans.

The repercussions of the virus, for us, are clear. However, many members of our economy are more silently affected, such as hourly…

See below for some general thoughts and framing on the gig economy. Theme deep-dives and company recommendations are omitted, but happy to discuss further with those that are interested: maltby@wharton.upenn.edu

In the mid and late 1900s, stable, full-time work was a gift. A consistent salary, coupled with core work benefits like health and savings was the gold standard of employment. As such, workers with full-time roles generally stayed put, slowly climbing their way up the seniority ladder within a single company.

Fast forward to 2019, and our expectations about work, and the benefits and value we expect to derive from our work, have transformed.

Career Progression

  • Over 40% of Baby Boomers stayed with their employer for more than 20 years.
  • Millennials, particularly in tech, last on average just under 2 years in…

Julia Maltby

MBA Candidate @ Wharton | Investing @ Flybridge, X-Factor Ventures, and The MBA Fund | Previously @ Underscore VC, WeWork, and Plum Alley Investments

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